Muriya puts local anglers to the test at Jebel Sifah Fishing Challenge 2014

Muscat, April 27th 2014

Jebel Sifah, the contemporary town designed in the local Omani architectural style by Muriya, will host the second annual Jebel Sifah Fishing Challenge 2014 on May 10th. Following the success of last year’s inaugural event, keen local anglers will come together on the shores of Jebel Sifah’s marina to explore Oman’s clear blue sea and proudly display their catch of the day. Organised under the supervision of Muscat Game Fishing Association (MGFA) and the International Game Fish Association (IGFA), registration for the Challenge is open at the Jebel Sifah Marina Office and the MGFA office in Ruwi.

Bahaa Hefzallah, Marketing Director of Muriya said, “Oman is home to some of the finest fishing in the world and the water is packed full of large Tuna, Marlin and Sailfish, as well as over 30 other species. The country has a rich maritime history and fishing plays an important role in the local economy, it is because of this that we hosted last year’s edition to great success. Whether fishing as a profession or being a fishing enthusiast, the Challenge is open to all and we encourage the local community at Sifah to take ownership and participate in the anticipated one-day event. We are working towards making the Jebel Sifah Fishing Challenge, a calendar event in Oman’s fishing scene.”

The competition has been divided into two categories, one for those who register at Jebel Sifah and will be regulated by the IGFA, and an Open Category for contestants who only have to bring their best catch to the weigh-in. Participants can only enter one category and prizes will be awarded for the Biggest Fish in each category. Billfish such as sailfish and marlin will automatically win first prize in the IGFA category if caught, photographed and released, but each fish in the Open Category will be weighed to determine the winner.

First prize will be a complimentary two night stay at Juweira Boutique Hotel at Salalah Beach, including breakfast and flights. Second place will receive a complimentary two night stay at Sifawy Boutique Hotel, Jebel Sifah, and third prize will be a dinner voucher at the As Sammak Restaurant in Jebel Sifah to the value of 30 Omani Rials. Younger contestants can compete in the Under-14 category for the chance to win a complimentary dolphin watching trip for up to four people.

“We acknowledge that fishing is a sport for the hardy and determined. In addition to this event nurturing key elements of the sport including patience and tactics, our goal is to host a fun family affair. As part of our partnership with MGFA, participants will release smaller fish caught during the challenge back into the sea to promote conservation of Oman’s marine environment and simultaneously encourage sustainable fishing methods,” Marko Randjelovic, Marinas Manager added.

Participants will be able to enjoy favourable rates at the Sifawy Boutique Hotel for themselves and their family during the competition and free berthing at Jebel Sifah Marina with complimentary water taxi services available to and from Bandar Al Rowdha Marina.

Muriya Tourism Development

Muriya is a joint venture between Orascom Development Holdings (70%), a leading developer of integrated destinations and Omran (30%), the tourism development arm of the Omani Government. The company was created in 2006 to stimulate external leisure investment in Oman and showcase the history, culture and natural beauty of the country, in which time it has grown into Oman’s leading tourism developer.

Muriya currently has four development projects under construction; Jebel Sifah, located 45 minutes from Muscat, Salalah Beach, adjacent to the ancient city of Salalah situated in a tropical destination on the Arabian Peninsula in the far southeast of Oman, and As Sodah Island, an hour by helicopter from Salalah, located in the Indian Ocean and City Walk that will be located in the heart of the capital Muscat.