Muriya’s boutique hotels reaffirms green credentials by supporting ESO

Muscat, July 29th 2013
Sifawy Boutique Hotel and Juweira Hotel have signed up with ESO to help preserve Oman’s natural heritage. The campaign urges the guests at both hotels to donate just OmR 1 for the cause

Reinforcing its longstanding commitment to environmental sustainability, Muriya – the developer of signature integrated tourism complexes in the Sultanate – has unveiled a unique campaign in support of the Environmental Society of Oman (ESO).

Dubbed ‘Together we can make a difference’, the campaign has been initiated by Sifawy and Juweira boutique hotels that anchor Muriya’s Jebel Sifah and Salalah Beach lifestyle developments overlooking the pristine Sea of Oman coast.

For as little as OmR 1, the hotels’ distinguished clientele comprising a mix of business guests, tourists and other connoisseurs of its superb offerings, now have the opportunity to demonstrate their commitment to preserving Oman’s singular natural heritage. This token contribution will not only go a long way in providing funding for ESO’s diverse portfolio of projects and activities, but equally, it will signal broad popular support for the society’s exemplary work in environmental stewardship.

“Although symbolic in monetary terms, this gesture connects our multinational clientele with the ideals championed by the ESO through its many activities and projects. In effect, our guests become stakeholders in the collective national goal of preserving Oman’s unspoiled natural beauty,” commented Mr Daniel Fanselow, GM for both properties.

“ESO is dedicated to the preservation of Oman’s natural heritage through conservation management, creating awareness and community outreach. All funds donated by guests will go towards the management of our research projects and awareness raising efforts. Sifah boasts of a beautiful coastline with an expansive sea that is home to many species of whales and dolphins – creating awareness and protecting these species is the main aim of our Renaissance whale & dolphin research project,” said Lamees Daar – Executive Director, ESO.

Significantly, the ‘Donate OMR 1’ campaign is a further reflection of Muriya’s reputation as a robustly pro-environment developer. A joint venture of Omran, the wholly Omani government-owned tourism investment company, and Switzerland-based Orascom Holding Company, Muriya is a developing a portfolio of high-end mixed-used tourism and residential projects, notably in Salalah, Muscat and Sodah Island.

Muriya’s green credentials stem from more than six years of policies, programmes and activities that have shaped the brand’s environment-friendly corporate philosophy. In addition to embracing and implementing energy-saving, recycling, waste management and other eco-friendly initiatives across its operations in the Sultanate, Muriya has also actively supported ESO’s portfolio of initiatives over the past years. The brand has emerged as one of the Society’s staunchest partners from the private sector.

Together with the Ministry of Environment and Climate Affairs (MECA), Muriya supported ESO in the deployment of mooring buoys at key locations along the Sultanate’s coast – a measure that has helped safeguard the fragile marine environment at these sites. Other ESO-led initiatives backed by Muriya include the ‘Say No to Plastic Bags’ drive, among other campaigns in support of environment awareness. It has taken initiatives such as having the entire roof of the hotels covered in solar panels, the power from which is used to heat all water. Light saving bulbs and water restrictors in the bathrooms are additional steps that have been implemented to preserve energy and water.

Both the hotels, that are sophisticated and charming properties, have come to symbolise Muriya’s ‘green’ philosophy. From its waterfront settings, design and construction to its energy-saving features and environment-friendly innovations, Sifawy and Juweira embody Muriya’s commitment to sustainability. Together with its welcoming ambience, stunning interiors, impeccable service and delightful culinary offerings, they truly epitomise Muriya’s signature appeal, on the one hand, and its reputation as a responsible corporate citizen, on the other.

Environmental Society of Oman (ESO)

A non-governmental organisation, ESO was setup in 2004 by environment experts and volunteers with the aim of helping conserve Oman’s natural heritage and raising awareness about environmental issues. Visit:

Muriya Tourism Development

Muriya is a joint venture between Orascom Development Holdings (70%), a leading developer of integrated destinations and Omran (30%), the tourism development arm of the Omani Government. The company was created in 2006 to stimulate external leisure investment in Oman and showcase the history, culture and natural beauty of the country, in which time it has grown into Oman’s leading tourism developer.

Muriya currently has four development projects under construction; Jebel Sifah, located 45 minutes from Muscat, Salalah Beach, adjacent to the ancient city of Salalah situated in a tropical destination on the Arabian Peninsula in the far southeast of Oman, and As Sodah Island, an hour by helicopter from Salalah, located in the Indian Ocean and City Walk that will be located in the heart of the capital Muscat.